Traditionally, and most often, WordPress is used as the foundation on which to build, and publish a blog to display to the world. Some of the most infamous blogs on the planet use WordPress to convey their message, such as The New York Times and CNN.
It allows you to easily create a complex blog, or web log, on your site and offers administrative tools along with sophisticated design features that make it easy to develop and integrate a personal or professional blog on your site. Members can customize their page with the use of themes and latest features, making it modern and individual.
Having a blog can prove beneficial to business, as you are consistently providing fresh content for potential customers to find in search engines. It also demonstrates that your company is passionate about what it does and reassures visitors that real people are backing the business. Publishing thoughts in a blog and will not only help to earn a business customers but give it a competitive edge in it’s your industry of expertise.
WordPress is also used to formulate websites. This is an extremely useful tool for small businesses to exploit. It has received a lot of acclamation for this application because once your site is created you have the ability to edit, add, subtract, and anything else you need to the content, without any knowledge of HTML.
The main reason for the notoriety of WordPress appears to be its simplicity. It is rated as extremely easy to use and members have stated that: ‘if you know how to use MS Word, then you’ll be able to use WordPress. So there’s no better time to start a blog than now.
So a few months ago I was really struggling with selling to people VIA cold calling. But after A LOT of persistence and help from people on this forum (special thanks to Jason Kanigan) I am now starting get great success I didn’t believe was possible(14 websites in 4 days at $499 a pop = $6986 in one week!!!!!)
And most it has all come down to 2 things:
Now this closing method is not immediate, but it is very powerful.
When I ramped up my calling to 100 calls a day (i know some people will say that’s not much, but for me it was) I started to run into the same problem over and over again…. Anybody who was interested would want me to “email some information over”.
Now after “emailing some information” about 30 times, with not interest what so ever after the email was sent (and after calling back), I realized I had a problem.
So I came up with a solution that turned almost every “could you email some information” into a customer.
The demo site:
Now i am sure some other people are already doing something like this, but I must of missed that thread.
What I simply say over the phone is “What I would love to do is create a ‘mock’ version of what your new website would look like and then send you a link to look at it”. They 100% always say YES!
So I would create a subdomain (yourbusiness.mywebsite.com) and use wp twin to clone an existing customers website onto this new subdomain. Then I would just delete all the information, change the logo to a text that says “your business name” and sent the link to the business owner.
This whole process takes less than 10 minutes!!!!
So what happens next?
Either they email you back saying: “when can we get started?”
You call them and they say: “wow I really loved the site, and this is only $499?”
So far this week I have done this 15 times, and closed 14 of them!
Why is this so powerful?
Original these people were a bit skeptical about people who try to sell them stuff over the phone. But creating a demo website for them makes it REAL.
They can actually see what you will create them. They feel like this is already there site. It is just there waiting for them.
Anyway, using this has helped me close 14 websites in 4 days, calling about 400 buinesses. You do the math. Thats a lot of clients for not much work!!
So what should you do?
If they sound skeptical, offer them a ‘demo’ site!!!!!