What Is SEM ?
10 January 2012
5 comments
SEM stands for “search engine marketing.” It is the process of gaining traffic from or visibility on search engines. The phrase is also sometimes shortened to “search marketing.”
SEM is an umbrella term that covers two broad areas:
- Gaining traffic through free SEO efforts
- Gaining traffic through paid search advertising
Some people consider SEM to mean gaining traffic solely through paid ads. Our article, Does SEM = SEO + CPC Still Add Up?,
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